Personalised In-market EMV Issuance

Transformed:

Introducing Trans)))form

The Hub Company has launched on their platform an in-market issuance application called Trans)))form. It has recently been fully integrated with both MasterCard and Carta Worldwide. MasterCard have accredited The Hub as the first Trusted Service Provider (TSP) of its multi-channel provisioning service (MOTAPS).

Why Trans)))form?

MOTAPS with Trans)))form’s unique in-market EMV issuance service, was specifically developed to increase the personalisation and issuance of EMV payment cards or other EMV form factors, especially NFC mobile phones. The main drivers for consumer adoption being the convenience and speed of contactless transactions and an increasing reliance on mobile devices for payment.

How does Trans)))form work?

Trans)))form securely transports card holder data “over-the-air” to any location. The Software solution uses encryption key protocols and  dual encryption programming languages for enhanced security. It takes less than one minute from submission of ‘Know Your Customer’ data to the issuance of an EMV card or indeed any other payment form factor holding an approved chip.

The Trans)))form USP

The Unique Selling Proposition of this end to end service is an ability to perform in market personalisation and issuance on demand in any form, anywhere. Previously this claim was dependent on pre-approved locations and excessive set up costs.

Now Trans)))form, uniquely integrated with MOTAPS, has securely removed this requirement and can offer both users and merchants immediate mobility in the issuance and choice of form factor, including NFC enabled mobile phones.