About Us

The Hub Company Ltd is a digital transformation business with products and solutions sold as Software as a Service (SaaS). We were founded in 1995 and remain privately owned. We have built a multi-channel e-commerce platform, called Apollo, that remotely manages connected devices such as POS, kiosks, mobile and digital screens. These are increasingly interactive customer touch-points where content is king and interactivity critical.

Over the 20 years in business we have won numerous business innovation awards based on the multi-channel solutions we have created for tier one names such as DHL, Cellnet (now O2), British Gas, National Express, Go Ahead, Vodafone, MasterCard and Halfords to name just a few.

The Executive team

Francis Ball - Director - Non Executive Chairman

Francis’s first board appointment, at the age of 37 and after thirteen years with Marks and Spencer, was as Trading Director of Littlewoods Chain Stores. He progressed through Operations Director to Managing Director of the Chain Stores Division before taking on the Group role of Business Development Director in 1989. Having set up Littlewoods Trading in Russia in 1990, Francis established a joint venture with Price Club, the founder of the US Warehouse Club phenomenon, and became CEO of Price Club UK Limited in 1993. That same year, Costco took over Price Club worldwide, and Francis took the Operations Director’s role in the enlarged UK entity, rising to Managing Director of Costco Wholesale UK Limited in 2004. In 2006, Francis retired from Costco to take up a portfolio of responsibilities including Chairman of Monitor Marketing Limited, Director of Chesmait Limited and a Fellow of the Royal Society of Arts. Until 2010 he was also Chairman of the Federation of Wholesale Distributors.

Sam Rudder
Sam Rudder - Director CEO

Having graduated in 1979 from Cambridge University, Sam trained as an accountant with Price Waterhouse. He then moved into Advertising starting in McCann Erickson and became the youngest Board Director of Ted Bates at the age of 27. He spent a further 12 years on the boards of other global marketing communication companies such as Dorlands and Lintas before founding The Hub in 1995. He once quantified that in his 15 years in advertising he managed over £156m of advertising spend from over 40 odd global advertisers such as Unilever, DHL and Heinz.

Sam has been Chief Executive of The Hub since it was founded and has been proud to drive the pioneering digital transformation positioning of the company. The numerous awards won by The Hub over the years are testament to Sam and the team’s ability to innovate and consistently anticipate new business opportunities as well as help their clients reap the benefits of digital transformation strategies and cloud based technologies.

Paul Marciandi - Director - Finance

Paul qualified as a Chartered Accountant with Arthur Andersen, after obtaining a degree in Economics from Southampton University. His day-one involvement in a leveraged buy-out via Candover in 1986 was concluded with a satisfactory return to shareholders in 1990. He was subsequently appointed Finance Director of BRL Hardy Europe, Australian wine makers, who had grown from zero presence in the UK in 1990 to become Europe’s leading wine brand with sales of over £150m.

Richard Wildman - Director - Non Executive

Richard is a former senior partner at Accenture, the world’s leading management consultancy and technology firm. Richard led the UK and European practices at Accenture and was a member of Accenture’s global retail management board as Director of Growth & Strategy. Richard is currently on the UK management board of a mobile relationship marketing business, a new sports coaching venture and is providing board advice and support to other entrepreneurial businesses.

The Hub Apollo clients, partners and certifications

Digital transformation requires Apollo integration to ensure end-to-end solutions that are reliable, fast and secure. Apollo is a cloud based open platform set up to securely deliver and accept data from both a soft and hardware perspective. The key digital transformation functions The Hub refer to are personalisation of products, services promotions, and payments. This relates to the integration of hosting, software and hardware solutions. The following are some of the organisations Apollo has been integrated with over the last decade.
All application programming interfaces (APIs) have been retained and Apollo is able to reuse them when required:


The Hub pricing approach

The Hub Apollo product is a software platform, often referred to as an Enterprise Service Bus. It is focussed on transforming businesses looking to use digital technologies to personalise products, services, promotions and payments. The key pricing advantages of Apollo are that it is a pre-built, open middleware platform, which reduces development and integration costs as well as time to market. Customisation of Apollo has already transformed the customer relationships of clients in retail, transit, hospitality and financial services.
The following are the key elements The Hub charges:

Programme and account management

Digital Transformation projects require a business case, and detailed project planning and management. The Hub have been running transformation projects for over 20 years .

Software Licence fees

Software Licence fees are charged related to the use of The Hub Apollo platform and it’s engines. These fees are primarily charged as a Software as a Service (SaaS), Platform as a Service (PaaS) and or Infrastructure as a Service (IaaS) amount.

Software development and integration

The Hub charge a daily rate for software development and integration. This depends on the specific technical specification to customise Apollo, which can involve a wide range of 3rd party integrations  – or potentially one only.


The Hub and Apollo are recognised as a software partner by numerous hardware providers e.g. NCR, Toshiba, Box and FG. Most globally source, locally assemble and install an ever widening range of digital hardware solutions. These relationships are set up to provide best value for money and limited reliance on proprietary software on device.

Support and maintenance

Service Level Agreements (SLA) are agreed with customers and a helpdesk is set up. This includes CRM, software and hardware.

Find Us

The Hub Company Limited

A: 12 Hammersmith Grove, London,  W6 7AP