The Hub platform - A multi-channel ecommerce gateway

The Hub Platform acts as an API (Application Programming Interface) gateway between the customer 'touch-points', the brands and their ecommerce processors. In performing this function The Hub Platform becomes a single point of reference and data access into attended or unattended sales channels. The Hub Platform is enabled to provide a single view of the customer and personalise a co-ordinated multi-channel in market experience.

The key functions of The Hub Platform relate to Personalisation, Products and services, Promotion and Payment. As an ecommerce business we believe these are the four pillars of ecommerce around which customisation and multi-channel activity is based.