Case Studies

MMS MESSAGING: ADVERTISING ON THE MOVE

The Company

On the 1st January 1985 Vodafone made the first ever mobile phone call. Almost twenty years later they are the biggest mobile phone operators in the world, with a customer base over 100 million and networks in more than 28 countries. Vodafone invests £10 million a week into improving their network services and continuing to bring new technological standards to the mobile phone industry.

Background

With Multimedia Messaging Service (MMS) now alongside the hugely popular SMS, or text message, mobile telephones now have the capability to send image and audio sequences in place of plain text. Vodafone wanted to raise the customer's awareness and usage of the new service, whilst utilising the new medium to promote the availability of downloadable wallpapers, ringtones and other services.

The Solution

The solution required both relevant creative concepts and designs, as well as the development of the technical platform to actually send the finished designs. The Hub delivered both - all via NOMAD, the technical MMS platform also developed by the Hub to deliver large-scale MMS campaign messages.

The Result

The response to the campaign demonstrated an effectiveness to The Hub's approach that is superior to conventional email or postal campaigns.